How to Create Great Content for Your Website ?

Comment créée un contenu créatif et efficace sur le web ?

Upon review of probably thousands of websites over the years, we have come to the conclusion that in order for your organization to be successful on the Internet, three key elements must be accomplished:

Design : Your site should be professionally designed, attractive and engaging, and be easy to navigate in order to quickly gain the visitors’ attention and interest. Good use of images is important as well as the use of action shots of you with your clients.
Content : Your site must focus on your visitors’ interests and address the question of what’s in it for them and how to improve their businesses and lives.
Strategy and tactics : Determine what the business should look like, how it should position itself online and what Internet components are critical to making the business a success.

Without all three, your site’s effectiveness is greatly diminished.

If you’ve got great content and effective strategies and tactics, yet poor design and navigation, visitors will either close their browsers or press the back button to go to their previous site.

Don't attempt to tag, label, and identify every single item. Focus on those things that are most important for your credibility.